Bitesize SEO

Using SEO In Google Ads


Chapter 4 – Using SEO For Google Ads

One way that you can get others to your site is to use click ads. Many internet marketing companies will make distinction between click ads and SEO as if they are two separate marketing strategies. The truth of the matter is that ads also incorporate SEO.

Keywords are essential when you are trying to attract others to your site. This is regardless of whether you are trying to attract them through SEO means such as blogs and article marketing or if you are trying to attract them through Google ads. Pay per click ads incorporate SEO techniques that are used in SEO marketing in order to be successful.

Pay per click ads are placed on various websites in an effort to get others to click on the ads and possibly purchase the product that is advertised. Ads are hyperlinks that contain a phrase that is meant to entice the visitor into clicking and finding out more. Anyone who is considering using pay per click ads to try to market their website should be aware of the keywords that they are using as they will pertain to where the link is placed as well as whether or not others will click on the link.

If you sell high heeled shoes at your website store, for example, you are going to want to make sure that your click ads are distributed to sites where those who are most likely to buy high heeled shoes will see them. You should do a market analysis of your target market, who are most likely young and female. You then want to make sure that your ads appear on websites that also target your target market.

The way to do this is to make sure that the ads you are using appeal to the demographic that you are targeting in your marketing campaign. You should structure your Google ads with the right keywords in order to make sure that the sites that pick up this ad will be attracting those who are more likely to purchase your product.

You can find out how the keywords can work simply by testing them. Consider the possibilities of both of these ads and who they are most likely going to attract:

 Sexy hot high heeled shoes  Cheap discount shoes

While your high heeled shoes may very well be inexpensive and discounted, if you use the second alternate when it comes to keyword phrases in your Google ads, chances are that you are going to get a very different set of people who are going to click on that ad. As you pay for the clicks of each ad, you are not likely to want to waste money by paying for the following to click on your site that specializes in high heeled shoes:

 Men  Mothers of toddlers  Seniors

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 Sports enthusiasts  Young teens

The above all wear or need shoes and may be looking for ways to get discounts on shoes online. They are not likely, however, going to be interested in high heeled shoes. This can be a big waste of money in an advertising campaign, simply because you did not pay attention to the first rules of SEO advertising.

When you are using SEO, you want to be sure that you are targeting certain keywords and phrases that will attract potential customers and get them to visit you online. You want to stay away from broad statements if you have a specialty item that will attract the wrong individuals. While it is a good idea to get as much traffic to your site as possible, it is also important that the traffic that you bring to your website be traffic that will be interested in your site and what you are selling.

When you are using SEO in print, such as article marketing, you can be more liberal with keywords and phrases to bring in a larger demographic area. However, when you are marketing your site with the use of Google ads, you want to narrow down the demographics to those who are more likely to purchase your product. Not only will this allow the ads to be promoted on sites that are more likely to be visited by your target market, but also be likely to be clicked on by those are will want your product or service.

If you are trying to market your website, you are better off to use both search engine optimization that comes through building up rankings in the search engines with articles, blogs, press releases and more as well as pay per click ads. Both of these options work well to promote websites. However, it is important for anyone to realize that the same concept that rings true when it comes to finding keywords for search engine optimization also applies when it comes to using keywords for Google Ads.

You can use the same concept that you use with SEO for your Google ads to get the best results for your marketing campaign for your website.


One other factor which figures heavily in the Yahoo search engine rankings (as it does in other search engines) is link building and page building. 

The search engine will rank a website higher if it has many links back to the site from other good quality websites.

This is very prevalent with the giant information site, Wikipedia.  You have probably noticed that this site often comes up when you are searching for information.  That is because there are so many backlinks throughout the web that link back to this site.


When you are on a Wikipedia page, you will notice hyperlinks to other areas of the site. This large link network creates hundreds of thousands of pages that are all linked together to dominate the search engine results.  In addition to link building, however, Wikipedia also uses keyword SEO.  If you study any Wikipedia article, you can pick out the keywords and see how often they are used.


There are positive ways to get your website noticed, and bad ways aka “black hat” techniques that can get a website banned from the search engines. 

This can be self defeating, so you want to be sure that you naturally build up your ranking in the search engines through the use of SEO and other strategies.

One way that you can naturally build up your rankings in the search engine is to properly implement SEO in all of the text that is committed to your website.  You want to be sure not to use keyword stuffing, which is when you have too much of a keyword density in your text.  You should have 2-3% keyword density for your text.

While there are other ways to market your website without using SEO, but once your site is search engine optimized, you can expect to get more traffic to your site from the search engines.

What Is SEO?

Using SEO In Text

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