This rotating 90 day planner will help you keep your business on track because every 90 days you will create your new plan for your business goals, depending on what is the most valuable use of your time in the following 3 month period.

This plan will help you get to grips with all elements of your business, from corporate image and branding, systems, advertising content, strategic alliances (ultra important for a carpet cleaner) and much, much more.

This guide has been written to walk you through the entire quotation process from satrt to finish.

Though some businesses don’t do this and quote over the phone, we always recommend you visit the customer to quote, especially if it’s a new prospect (someone you haven’t seen before.)

This is because people will only ever buy from people they know, like and trust. How can you know like and trust someone if you haven’t met them?

A massive part of your business will be constantly working on getting as many repeat business opportunies and referrals as possible, and by far the best way for you to show how awesome you are is to go out and meet people and have a chat with them so they can meet you, so this guide tells you exactly what to do when you meet with a prospect for the first time. It covers everything you need to know to deliver an award winning presentation; we even cover how to knock on the door properly and shake hands!

The last thing you discuss in your whole process should be the price (because you need to bring the prospect up to fever pitch first) and we will show you how to use the quote form we have given you in this course to quote.

This guide has been designed to be used in conjunction with our unique “Profit Booster – Cash Injector” system which is guaranteed to raise your average order value by at least £40-£80 per job!

If all this sounds complicated, don’t worry, it really isn’t. Everything is clearly explained and once you’ve done it a few times it’ll soon be second nature. Why not practice on your friends and family members a few times before you meet “Joe Public” with your awesome new business? 

This part of the course tells you in detail how to actually clean a carpet.

Kinda important, don’t you think?

We will teach you how to deep clean a carpet in a professional way which is sure to impress your prospects and set you apart from your more questionable competitors!

We also show you the order to do things so you can be highly productive and not waste a ton of time waiting around for things to happen.

This system has been designed to work with the quotation form we send you and is unique to The Carpet Cleaning College!

When you are quoting your prospects will always be comparing your business to other carpet cleaners, some of which will almost certainly be cheaper than you are.

In this course we will teach you not to worry too much about other businesses being cheaper than you…this is just a fact of business life. (Whatever else you do DO NOT spend all your time competing with the low cost cowboys! You will just end up tired and broke in a race to the bottom.)

With our unique Profit Booster Cash Injector spreadsheet (and quotation guide) we will help you be more expensive than your competitors by giving the customer options to choose from.

Once you have set up your pricing spreadsheet it will produce consistent, professional, high quality quotations as well as giving you several ways for you to counter any argument the customer may give you about the cost.

Pricing For Profit … sound like a good idea to you? Sure, it sounds obvious, but you will be amazed at how few business don’t do it!

Many businesses, especially new businesses, will spend all their time competing with their competitors, but this is an extremely dangerous practice and it’s a sure fire way to hit the bottom – quickly.

Instead, we will show you how you can make great profits on your business and distinguish yourself from your competitors and, using a variety of techniques we will go through in this part of the course, we will show you how you can outshine your (usually much cheaper) competitors.

One of the greatest marketers to ever live said …

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” David Ogilvy

In this guide you get an insight into all the various marketing channels you can use and we will also help you further by telling you what we found worked best for us. In additon, you also get at least 10+ marketing pieces to start you off, including:

This guide will also help you write your own marketing materials which will grab your prospects attention and attract your target market.

Referrals and Strategic Alliances are essential to your carpet cleaning future.

Not only do you get an almighty buzz when a new prospect calls and tells you they were given your details by a thrilled friend, they are also the cheapest way of getting the best new business possible bar none.

I haven’t advertised since 2011, and I still get all the work I want from repeat business, referrals and Strategic Alliances.

In this guide we tell you everything you need to know to create your own winning referral system which will consistently bring in high quality leads to your business.

We will also walk you through our own referral system which you are welcome to copy or adapt as you see fit.

When you are just starting out in business, no matter what anyone says you DON’T need every bit of marketing on the planet … you just need a few bits of marketing which work!

So, available from your online control panel, you will get all the marketing you need to start your business off.

You will get:

• Consumer Guide To Carpet Cleaning (a great free download for your website so you can get their email details)
• An A4 Vouchers page with 6 vouchers on it for you fill in and hand out to get SIX tries at getting more referral business from the same person!
• Stain removal and carpet care fact sheets to hand out to your customers
• Postcard Ads
• Advice sheets on why carpet cleaning needs to be done
• “On the day of the clean” sheet to give to customers
• A4 ad (great for direct mailing campaigns (door drops))
• Simple brochure for you to use as you get started
• and so much more.

This download is all about helping ensure you run a super-smooth business “behind the scenes.”

Running a super-slick business “behind the scenes” is vital because if your back office functions are not organised this background chaos will spill over into your carpet cleaning services.

For example, if you can’t run a proper diary then you could be travelling many miles in-between appointments, burning up a ton of fuel and time.

Here’s another example: if you don’t create a decent system for taking the prospects details, then, if you are running late, you won’t have their number to call them so they’ll hate you for being late … not the best start to a business relationship, is it?

So, downloadable from your online control panel, you will get everything you need to run a super-slick business, like:

• Quote forms (just add in your details and send off to the printers)
• A form to leave with the customer on the day of the clean
• “I Miss You” letters (when you haven’t heard from a customer in a while)
• Job confirmation email template
• Thank you for the business letter
• Job confirmation email
• Telephone pads
• And much more besides