As business owners so many of us convince ourselves that the only way for us to get ahead in business is to offer the lowest price possible, but the fact is if your prices are too low people will look at your goods and services and wonder what’s wrong with them.
A low price indicates low quality or poor work.
It indicates to your buyers your carpet cleaning services are shoddy, no frills and poor customer service.
Would you expect to buy a Rolex for £20?
Or a Rolls Royce for £1,000?
Here’s a true story … today I went looking for a new jacket so I can keep warm and dry while I am walking my dogs.
Now, I don’t claim to know the first thing about what’s warm and what isn’t or what the waterproof rating of each jacket really means to me, but because I want something of quality I am prepared to pay more for it. Sometimes a lot more for it.
Consequently, because I didn’t want rubbish, I actually WANTED to pay a large amount for my new jacket.
In my mind, I wouldn’t even look at anything which was lower priced because I wanted quality, and no one seriously expects to get a Rolls Royce for the price of a Fiat.
The saying “cheap and nasty” is always perceived to be true, so if you are not selling “cheap ‘n’ nasty” carpet cleaning services then don’t be cheap! Cheap prices can seriously work against you and your reputation!
There is so much more to any purchasing decision than price alone.
As a carpet cleaner, you know that the job can be physically demanding and sometimes repetitive. However, maintaining motivation is crucial not only for your personal satisfaction but also for delivering the best service to your clients.
Here’s why motivation matters and how you can harness it to excel in your work.
First and foremost, it’s essential to cultivate a positive mindset. Surround yourself with positivity and steer clear of negative influences. Just as you trust in the effectiveness of your cleaning solutions, trust in your abilities and the value of your work. Believing in yourself is the first step toward achieving success in any field, including carpet cleaning.
Consider the importance of holistic thinking. Every job you take on is an opportunity to learn and grow. Whether you’re tackling a stubborn stain or managing a large commercial project, each experience adds to your expertise. By viewing challenges from multiple angles, you can develop innovative solutions and enhance your skills, fuelling your motivation and determination.
Persistence is another key element. In carpet cleaning, as in life, you will encounter obstacles. Perhaps a job is more challenging than anticipated, or a client is difficult to please. Whatever the case, don’t give up. Persistence is what allows you to overcome these hurdles and achieve your goals. Remember, every clean carpet is a testament to your hard work and dedication.
Being authentic is also crucial. Success comes from being genuine and true to yourself. In your interactions with clients and colleagues, let your passion for your work shine through. Trying to please everyone can lead to burnout and dissatisfaction, so focus on what makes you unique and valuable as a professional.
Don’t underestimate the power of relationships. Your loved ones and friends are invaluable sources of support and happiness. They can provide encouragement and perspective, helping you stay motivated even on tough days. Similarly, building strong relationships with clients can lead to repeat business and referrals, further boosting your motivation.
Finally, remember that motivation is about preparation and vision. Just as you prepare your equipment and plan your approach for each job, prepare yourself mentally. Visualize your goals and the success you want to achieve. Motivation without vision is like a boat on land—it won’t get you far. Dream big, believe in your dreams, and let them guide you toward success.
Motivation is the driving force behind excellence in carpet cleaning, and by maintaining a positive mindset, embracing challenges, being authentic, valuing relationships, and preparing for success, you can achieve your aspirations and deliver outstanding results for your clients. Keep your eyes on your goals and go for it!
Branding is a buzz-word which gets thrown about by ad agencies the world over, but the only point of branding, and the only reason big businesses spend billions every single year on branding, is because they want to establish an emotional connection with their customers. That is what branding is all about. Establishing an emotional connection with your target customer.
To start branding your carpet cleaning business, follow these essential criteria for a successful brand.
Distinction
Your brand has got to be different to stand out from the crowd. If your branding is the same as everyone elses why would a consumer select you over your competition?
Your brand must clearly convey your uniqueness.
Added Value
Your brand has to demonstrate how your business adds extra value to the buyer. ‘Me too’ products are all right as part of an extended product portfolio, however if your buyers are to part with their money, they require added value and this ought to extend right through to the entire product level e.g. to include services.
Quality
Branding your carpet cleaning business will be pointless if your services are of inferior quality; you can forget about brand allegiance if your business quality is poor. Never forget there are a number of rivals waiting to take your market share, and brand allegiance is becoming less common as rivals utilize all sorts of tricks to win over your buyers; don’t let poor quality be a reason for lost business.
Structured Communications
With more and more SME businesses vying for your customers, being memorable for the correct reasons is central to any brand’s success. Your promotional technique has to be tight, sending one marketing e-mail a month isn’t adequate; you need an intermingled, ‘through the line’ communications technique which keeps the momentum of your brand
Direction and Support
Individuals are the key to your business and internal marketing ought to be a top precedence for any marketing manager. You are able to spend 10’s of thousands on your brand all to be forgotten when a buyer pops up and your people haven’t heard of the deal or offer! Invest time and cash in internal marketing and ensure you’ve a strong set of brand guidelines to support your people.
Pricing carpet cleaning can be hard, but to some extent the answer to the question “How much should I charge for my goods or services” is easy to answer.
You should charge as much as you possibly can for your professional services, but if you want to charge a decent amount for your services it is vital you develop professional sales scripts and procedures when you are quoting for the work and you add a ton of value to every transaction.
Pricing carpet cleaning – When you are quoting for work it is also really important for a customer to see that you are not just plucking your numbers out of thin air since plucking numbers out of thin air when pricing is a sign of an amateur sales person and your prospects will see right through it.
It is also important for you to have a structure to your pricing to reassure your prospects they will be charged the same as everyone else for the same quality and quantity of work, even if your prices are higher than your competitors.
Just remember that LOW PRICES ARE ACTUALLY A TURN OFF FOR MANY!
The saying is cheap and nasty for a reason and the vast majority of the population believe this to be true. THERE IS A CERTAIN PRESTIGE / STATUS IN PAYING HIGHER PRICES AND MANY WILL WANT THAT PRESTIGE!
Strange as it sounds many people actually want to pay higher prices for their services. Paying over the odds for their goods or services makes them feel powerful and gives them an elite status. It also gives them bragging rights too. Don’t believe me? Why do people travel business class on a flight when it can cost nearly ten times more than economy class? Because they want to be made to feel special and they don’t want to mix with the riff raff.
Snobby? Maybe, but this is real life!
You can call it what you want … snobbery, elitism, power trips or whatever. These people want to be made to feel special and they want the very best services money can buy. They want to give their money away to people who make them feel great, powerful and successful.
That could include YOU!
In our Pricing For Profit course we give you our unique “Cash Injector Profit Booster” sales system which will help you price consistently AND offer your customers a choice of payment plans, as well as giving you several ways for you to tackle the dreaded price objections! Yes, it comes with the Pricing for Profit course!
Say you’re a carpet cleaner and you go out and do a quote. Once you’ve measured up and it comes to the time you have to state the price, you bottle it by mumbling something wet and feeble like ” err … ok … that would be … urm … yes thats right, your quote, Um… would £200 be okay … oh sorry, is that too much …?” he says, blushing bright red and avoiding all eye-contact.
The salesperson falters, they hedge their bets, they “aim” to do stuff, they “hope” you’ll be happy.
Why is it all all so bloody drippy. This is like one of those “wet fish” handshakes. YUCK! Doesn’t exactly fill you with confidence as a buyer, does it?
From the customers point of view (which is the only point of view which really matters) wouldn’t they be thinking “Why are they so worried about stating the price? Doesn’t he believe he’ll do a good job? Doesn’t he feel he is worth that amount and if he doesn’t think he is worth that amount, why did he quote me that much?
And BANG! Just like that. You’ve just lost a sale.
Not being confident in your pricing is losing you a whole bunch of sales – guaranteed.
This is because people don’t want to do business with people who aren’t totally confident in their ability to do a great job and charge a decent price. We want to do business with people who project their ability, project their great work ethic, pride, and confidence in themselves and their work.
We want to do business with those who live comfortably in a little village south of arrogant but north of confident.
So look at the words you are using in your sales scripts, and elsewhere. Does your language project confidence, or does it scream, “Please don’t choose me! I’m terrified I’ll make a mistake and petrified you won’t like me and I’ll be mortified if you don’t like my pricing!”
Go from being a table lamp to a street lamp. From a Nokia 3310 to an iphone.
You know, only you can ask for what you want, and since no customer or prospect in the world actually wants to just give you their money, you will have to ask for what you want, and doing so with confidence and gusto will actually help soothe your prospects mind about purchasing your services.
The ONLY reason your carpet cleaning business exists at all is to sell so learn to sell more of your services ethically here with our course “Persuasive Selling For Carpet Cleaners.” All our courses are no nonsense and contain no fluff and BS but instead include strategies and scenarios which are guaranteed to work in the real world.
In this post I will give you 4 inspirational quotes from Tony Robbins but first here’s a little bit about him.
Tony Robbins is an international author, an entrepreneur and an undisputed authority in personal growth, and has been an inspiration for athletes like Serena Williams and famous entrepreneurs like the father of Salesforce.com, Marc Benioff. He has also counselled Presidents and hundreds of big name CEO’s.
This guy is seriously awesome!
In the 1980s, Robbins gained popularity with his infomercials and self-help books which established him as a leading figure in the self-help industry.
Robbins is known for his high-energy seminars and he has coached numerous high-profile individuals, including athletes, business leaders, and politicians.
Below I will list 4 super-powerful quotes from Tony that if applied to your profession can have a huge impact on your success.
Quote No.1:
“There is no such thing as failure. There are only results.
Every profession is full of unexpected and variable situations which can sometimes create stress or make you lose focus.
If you start from the belief that failure does not exist, and use any unwanted situation as feedback to improve your approach, then you will gain more focus and mental flexibility and you will approach situations in a more positive and effective way.
Quote No.2
“If you want to be successful, find someone who has achieved the results you want.”
If you want to improve your performance there is no need to reinvent the wheel.
If you can’t achieve your goals or gain a new level of success in your profession, find someone who has already ‘got the results you want to get and study, observe his / her strategies, realize what kind of mentality he/she has towards his / her profession and learn from this person and you will find yourself obtaining similar results.
Quote No.3
“Your past does not equal your future.”
So often we start from the idea that since we have acted in a certain way in the past then this is what we are and always will be, but this is not only false but incredibly damaging to your potential.
If you did not reach your goal this month, this does not mean you can’t ever reach it, it just means this month you have the opportunity to change everything, to try new strategies, to gain new knowledge and to realize your potential, learn from past feedback and re-focus on your goals.
Quote No.4
“There is no greatness without a passion to be great, whether it’s the aspiration of an athlete or an artist, a scientist, a parent, or a businessperson.”
Whatever you’re doing, from cold-calling a prospect to a business meeting, you must have real passion for whatever you do. Being passionate about your profession and having a compelling vision will help you to go beyond the most difficult challenges, to continue to move forward in spite of everything around you, to evolve and to achieve the impossible.
