Do you know what makes your carpet cleaning services valuable to your customers?
Do you know what makes you irreplaceable in their minds?
Do you know why your prospects should choose you time and again over the competition?
Wouldn’t that be kinda handy to know?
Competition is everywhere. If there isn’t any competition in your market, then there probably aren’t a lot of customers either. That’s just the way it goes!
But there are always a few of your competitors who STAND OUT from the rest isn’t there? Those who have that special “edge.” Those that the customers just love. People know their name, read their blogs, open their emails, comment on the social media pages …. and turn to them first when they want carpet cleaning.
What’s so different about their businesses? Why do people seek them out and not you?
They have a clearly defined UNIQUE VALUE PROPOSITION. …..and they have made it known, loud and clear. People know exactly what value these market leaders are providing and how it benefits them as consumers.
So, the question is this … do you know what value you provide? (And don’t say “we’re the best because that’s not a value! If you want to know what values are, (watch this video!)
Does everyone know what value you provide? If not, then it’s time you sat down and sorted out your own Unique Value Proposition right NOW!
Most people can’t clearly state the value they’re providing in their business and that’s why their businesses ultimately FAIL or just putter along, never really going anywhere, but once you have a Unique Value Proposition defined, one that your market wants, you will never have to struggle to find work again since your target market knows who you are and what you stand for.
Once you have your Unique Value Proposition completed everything in your business will become a lot clearer for you. Your USP will drive ALL your business decisions and before long you won’t be getting blank stares from people in your target market when you tell them your name or company.
They’ll know EXACTLY who you are.…..and the tremendous VALUE you provide!