You make far smarter business decisions when you track and measure the performance of your ad campaigns. There are no 2 ways about it. If you are not measuring the results of your marketing (and just about every activity you do) then you will be losing money in 2 ways:
1) You should be spending much less money (or none at all!) on advertising that is gaining you little or nothing in return
2) You could be spending more on advertising that is working
Once you know what performs best, it’s easy to adjust your advertising and target the methods that give you the most bang for your buck. If you measure and track the performance of your advertising campaign accurately, it will help you to make smarter decisions. And don’t forget this is not just about measuring your advertising: It is about everything you do in business.
Here is a FREE advertising tracker sheet you can use to ensure you can test and measure what is working in your business, and what is not.
It is vital you Test and Measure everything you do from now on.