Using Social Media For Market Research

A successful social media campaign is something that any business can benefit from because social media marketing offers you access to a large network of people but to think of social media only in those terms is short sighted.

The power of social media goes far beyond giving you a platform – it also gives you an incredible amount of data and a huge amount of insight. More importantly, it also allows your audience to communicate with you.

Before you launch your own social media campaign , one of the very best things you can do is to use these platforms to collect data and build your own strategy. Use it to see what works and what doesn’t, to better know your audience and generally to ensure that you are on-the-pulse.

There is much more information to be gleaned from social accounts. For one, this is a great way to check out the opposition and to see what is working. Chances are that you will find a lot of other carpet cleaners over the various platforms who are making a killing from social media that will already have quite the foothold.

Very clearly, these brands have done something right. Your objective should not be to try and copy these brands of course but rather just to try and figure out what worked for them and what didn’t.

At the same time, try to look at what people are saying on their pages. What is missing from their campaign? What is it that people would like to see that they haven’t seen yet?

At the same time, doing this can also give you some excellent opportunities for marketing or you might find some other brands for instance that you could work with in future. You may even find an influencer (which is a personality on social media with a big audience that might be willing to do a shout-out for you.)

There are tons of potential opportunities like this and doing your research beforehand can help you to learn where these are. In fact, it can allow you to come up with an entire strategy and then to decide precisely who to contact, when to contact them and how to get the most from them.

Finally, use your social media platforms to gain a better understanding of your target audience.

As the number of followers grows and as you gain more and more traction, your options for promoting yourself and for market research also grow. One of the best things you can do, for instance, is to simply ask your own audience what they want to see. It sounds so simple and yet it is something that a lot of companies never think to do!

In short, you simply post a question on your blog or platform asking something like: ‘what type of content would you like to see more of?’ or ‘what would you like to see for our next product?’.

Something as simple as this can be a fantastic tool for making sure that your content is on-point and it can help you to grow your brand. Not only does this ensure that your content is right for the audience you want to read it, but it also gives your audience a sense of ownership
over your content and makes them feel valued.

This is hugely beneficial and it can even extend to a large range of other uses. For example, how about using your social media to poll your audience on your new logo? You could let them vote for their favourite one!

All  of these things will help you become much more of a household name and will increase the readers feeling of belonging, will help them identify with your brand more and will  strengthen their loyalty to your brand.


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