Increase Your Conversion Rate
- Offer a FREE trial
- Accept as many ways of paying as possible
- Advise of the financial cost of inaction
- Advise, not sell
- Always be available for work (evenings, weekends)
- Ask for the sale
- Ask lots of questions to make the selling easier
- Attend courses and show off certificates
- Be polite
- Be sincere (or it will show through)
- Become an advisor, not a sales person
- Benefits benefits benefits
- BOGOF offers
- Define your USP branded clothing
- Ditch the freephone number
- Build credibility
- Don’t rush the sale
- Build rapport and trust
- Enter business awards
- Create a great atmosphere
- Follow up at least 3 times
- Have a powerful guarantee
- Offer creative ideas and solutions
- Information sheets
- Learn how to close properly
- Learn objection scripts
- Learn to overcome objections
- Let the customer know why they shouldn’t wait
- Limit offers by time to create scarcity
- Listen for the customers pain points
- Lumpy mail
- Make a compelling offer
- Make the best use of your CRM system
- Make your sales process more interesting
- Measure everything
- Everything matters
- Practice practice practice
- Menu lists
- Multi buy offers
- Newsletters, cards, postcards
- Offer payment instalment plan
- Plan your conversion strategy
- Quality brochures
- Re-enforce quality carpet cleaning message
- Sales scripts
- Say what you specialise in (and do specialise in something)
- Sell on the customers emotions, dreams and aspirations
- Send an order confirmation
- Send pre appointment confirmation email / letter
- Shake hands properly
- Show interest
- Show off any press articles you feature in
- Solve the customers problems
- Stain removal sheets
- Stay in touch with your customers
- Tell stories
- Testimonials everywhere
- Tons of before and after photos
- Train all staff in sales (it’s everyone job)
- Upgrade level free of charge / 1/2 price
- Upsell when necessary
- Use correct name and title
- Value is important not price
- Wear a name badge and introduce yourself
- Maintenance Guides
- Learn to sell
- Impact Pack
- Say … “I recommend …because”
- Before and after photos
- Stories sell
- CDs
- Don’t give quotes give consultations
- Sell sell sell
- Try before you buy
- Scripts
- Relationship selling
- Run surveys