6 Top Ways Of Getting Referrals
Over the years, I have tried, created and implemented hundreds of referral programs in a variety of business. What I am going to show you now are the fastest, easiest and least expensive way to get referrals for your business.
I use these methods in my own carpet cleaning business and recommend them to clients who want to increase their sales as soon as possible in the most efficient and quickest means possible. Some may sound simple, but more often than not the simple ways to get things done are the best ways.
Let’s take a look…
Easy Way # 1 – Ask and Then Follow Up ASK
I didn’t say it was complicated or not obvious, I said it was easy.
So if it’s that easy, why don’t more people ask?
First, as I already mentioned, they don’t know how. Secondly, they feel awkward asking face-to-face. It’s uncomfortable for many people. So, what do you do then?
Ask using greeting cards. Sometimes it can be as straight forward as sending them a referral-marketing card.
You should be asking for referrals on just about every letter, newsletter or postcard you send out.
Easy Way # 2 – Always Thank Your Customer for Giving a Referral
Referrals are magic, powerful, and completely free so isn’t it only right sou should feel obligated to personally thank each person who extends them self to give you referrals?
If you treat your customer extra special after they have done a great service for you, you can expect to receive more referrals from that person because you have just reinforced why he/she referred you the first time.
Easy Way # 3 – Send Cards That Get Attention and Make People Smile
I love sending cards that make people smile and think about my business. But they don’t always have to be about buying something. Sending out interesting or funny birthday cards show’s your “human side” and gets your customers to know, like and trust you more.
Easy Way # 4 – Implement a Thank You Card Program Throughout Your Company
When was the last time you received a thank you card for something…anything? If you’re like most people I speak to, it’s been a while.
When you did get the card though, how did it make you feel? Pretty good I bet.
Sending thank you cards will get you noticed because nobody else does it and and you can bet that not only will it make the person receiving the card feel great, but guess who they will recommend when you product or service is needed? YOU!
There is always a reason to thank someone for something.
Easy Way # 5 – Give Referrals
Want to get more referrals? Then give more referrals. That’s the “give to get” method. The “law of reciprocity” says that when you give something to someone, they feel obligated to give back. That works extremely well when it comes to referrals.
Easy Way # 6 – Become a Valuable Resource
The next time a customer of your wants to know if you a painter, decorator, plumber, accountant or any other professional, it’s always great if you can give them the contact details of a professional in that trade.
You become their go to guy!
Of course, the person you refer to them must be incredibly customer focused and exceptionally good at their job but assuming that is the case your standing with the customer will be heightened by the fact you know all these other terrific people.