As business owners so many of us convince ourselves that the only way for us to get ahead in business is to offer the lowest price possible, but the fact is if your prices are too low people will look at your goods and services and wonder what’s wrong with them.

A low price indicates low quality or poor work.

It indicates to your buyers your carpet cleaning services are shoddy, no frills and poor customer service.

Would you expect to buy a Rolex for £20?

Or a Rolls Royce for £1,000?

Here’s a true story … today I went looking for a new jacket so I can keep warm and dry while I am walking my dogs.

Now, I don’t claim to know the first thing about what’s warm and what isn’t or what the waterproof rating of each jacket really means to me, but because I want something of quality I am prepared to pay more for it. Sometimes a lot more for it.

Consequently, because I didn’t want rubbish, I actually WANTED to pay a large amount for my new jacket.

In my mind, I wouldn’t even look at anything which was lower priced because I wanted quality, and no one seriously expects to get a Rolls Royce for the price of a Fiat.

The saying “cheap and nasty” is always perceived to be true, so if you are not selling “cheap ‘n’ nasty” carpet cleaning services then don’t be cheap! Cheap prices can seriously work against you and your reputation!

There is so much more to any purchasing decision than price alone.

For more on this, check out our Pricing For Profit course or our “Double Your Profits and Live Like a King” course.