Marketing Cheat Sheets 6
- Provide your customers with a shopping list – ensure your customer knows everything they have to buy to do a particular job, meaning lots of up-sells for you. Protector. Odour killer. Dust mite killer.
- Sell other people’s products & services – for a cut of the profits or on a “you sell mine and I’ll sell yours” basis. Let your customers know about the great hoover you bought from X place or the great painter and decorator you know.
- Continually clean up your database – keep accurate data on clients and ensure you keep up to date with data protection laws.
- Develop and tell your “magic story” – this is your story of what drives you to do the job you’re doing. Why do you love what you do? What gets you out of bed in the morning? Remember pictures tell, stories sell. Prospects will always much rather have someone who is passionate about their job in their home, and pay more for it.
- Build relationships – sales are based on relationships. People buy from people. Sell to your customers and their friends time and time again based on the relationship.
- Learn as much as you can on sales – learn from the greats. Zig Ziglar. Brian Tracey and many others. Take the time to learn as much as you can.
- Offer free trials – can you offer “Don’t pay until 30 days” or “Can’t live without this product within 90 days then just return it to us.”
- New product launches – have a “launch event” whenever you start to do another service.
- Train your team – get everyone in your team to know the vital part they play in the cog that is your business. Ensure everyone knows the plan and where the business is going.
- Offer a shareholding in company – this is great for maximizing employee engagement with your business but seek relevant legal advice.
- Sell more consumables – hoover bags if you sell hoovers, stain removal spray for carpet cleaners.
- Develop your systems – systems are vital to ensure everything runs like clockwork and you get consistent results. Want consistent profits? Get a system. Want consistent sales? Get a system. (Systems are so essential to your business we have made a cheat sheet for systems. Download it now!)
